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'It's so hard to find good freelancers': What Your Marketing List is trying to solve for
Your Marketing List is a platform that connects startups and small/medium businesses (SMBs) to digital marketing freelancers
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Suprio Guha Thakurta
A customer experience masterclass from a biryani brand
Over 6 million biryanis were ordered on Swiggy in 2021. How Biryani By Kilo (BBK) is standing out from the crowd.
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Suprio Guha Thakurta
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Why startups and SMBs should only rely on YODA
Your Own DAta (YODA) is market data collected firsthand by your own team to validate your thesis.
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Suprio Guha Thakurta
Early lessons from a four month-old start-up
Your Marketing List, a platform that connects start-ups and small/medium businesses to digital marketing freelancers, was launched on September 3rd…
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Suprio Guha Thakurta
Does the NYT’s purchase of The Athletic make business sense?
We need to properly understand the concept of bundling to decode this deal.
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Suprio Guha Thakurta

October 2021

Decoding the digital marketing enigma - Part 1: Before you get started
by Pallavi Deb Burman, Co-founder, Your Marketing List
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Pallavi Deb Burman
In search of product-market fit
24 customers came calling in the first 30 days of Your marketing List (connects businesses to digital marketing freelancers) being born. Here are 10…
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Suprio Guha Thakurta

September 2021

Meet Your Marketing List
Providing businesses the fastest connect to the right digital marketing freelancers
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Suprio Guha Thakurta

July 2021

On a wing and a prayer
Indian students' journey to an International school. The trials and tribulations.
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Suprio Guha Thakurta
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Weekend Slices: It's coming home<>What drives football revenue<>Resumés via TikTok<>Do you know who is back?<>The ad market belongs to every…
Is it coming home? That’s the question that will be answered on Sunday evening when England take on the Azzurri at Wembley. The graph shows how British…
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Suprio Guha Thakurta
So, you have an idea. What next?
Pretotypes, MVP, Product-Market Fit, and Customer Journeys.
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Suprio Guha Thakurta

June 2021

Weekend Slices: Nielsen's streaming surprise<>Lego to woo adult superfans<>Brands Are Helping Consumers Build Their Own<>How Finimize grew…
Nielsen kind of shook up the business world by announcing that streaming accounts for only 26% of Americans watching TV. And Netflix is just 6%! Last…
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Suprio Guha Thakurta
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