'It's so hard to find good freelancers': What Your Marketing List is trying to solve for
Your Marketing List is a platform that connects startups and small/medium businesses (SMBs) to digital marketing freelancers
This tweet pretty much sums up why YourMarketingList.com was started (a little over four months ago). We focus on 1. Digital marketing 2. Startups and SMBs
Hypothesis
Our key thesis for our audience is that they know their own business very well (making gourmet ice cream or specialty steel). However, they are not sure how to approach digital marketing. So, if they did go to any of the fully automated matching websites, they wouldn’t know where to start. YML provides the human intelligence to translate their business challenge into digital marketing requirements.
Every day as we speak to prospects, we get more confident that our hypothesis is correct. But why should you believe us? Below are some of the latest projects that we are finding requirements for. You decide how it is going.
Projects we have been briefed on recently:
STEM education for 6-18 year olds
‘Looking for assistance in growing the business and in reaching more students through social media. Need help in creating creatives for Facebook and Instagram.’
Handcrafted children’s clothing
‘Need on page SEO for my website. Also looking for Google analytics set up for this site. We already have an account but needs more work. Finally, general monthly website maintenance, new product uploads once in three months.’
D2C skincare brand
Products produced by a unique tech platform. Customer feedback has been five star. Challenge is to increase traffic to website and improve conversions. Primary sales currently is via Amazon marketplace, we need to improve performance here also.
Content solution provider
‘Need a CRM manager to undertake lead generation, lead management. Skilled execution on a CRM tool. Ideally Hubspot or Zoho that can be taken over by us after the ground work. Need for 3 months currently.’
Industrial IoT product manufacturer
Flyer & logo design, Presentation deck, develop two pieces of “Content” every month – each an average of 400 words in length; the same content will be delivered by the Content writer in the following forms: (i) as an email (ii) as a blog
SME accelerator
Content writer to write press releases of their programs. Content curation and original content writing for site and social media. Designer for creating posts (mainly LinkedIn) about their programs.
A conscious lifestyle website
Social media marketing and building a following through organic marketing. Driving traffic to the website and growing the subscribers base/ mailing list.
Healthcare aggregator
‘We have been a B2B company till now, selling to corporates and insurance companies. Have recently started a B2C digital channel and want expertise in getting our digital marketing going.’
So, how do you think it is going?