Great, very interesting insights not only into atta preferences but also highlights the power of qualitative data! Also, I am a wildlife conservationist and in my work feel that 'perception is reality' is absolutely true - no matter what is 'really' happening with regard to an animal, what people perceive to be it as is what matters - as that bears functional relevance to them. Such as traditions, cultures, taboos etc!
The multinationals are trying smart to make a quick buck on their own claims of traditional. I can see the phrases Ayurveda, herbal, natural etc being easily hijacked in food, cosmetics domain despite having faar from significant % of ingredients of such origin. If you check the statutory ingredient list in the packs you would need a microscope to find the natural ingredients! In products like Atta the problems of local manufacturers would be there in regard to maintaining shelf life that consumers are used to in packaged goods. Packaged goods have to use preservatives.
Great, very interesting insights not only into atta preferences but also highlights the power of qualitative data! Also, I am a wildlife conservationist and in my work feel that 'perception is reality' is absolutely true - no matter what is 'really' happening with regard to an animal, what people perceive to be it as is what matters - as that bears functional relevance to them. Such as traditions, cultures, taboos etc!
The multinationals are trying smart to make a quick buck on their own claims of traditional. I can see the phrases Ayurveda, herbal, natural etc being easily hijacked in food, cosmetics domain despite having faar from significant % of ingredients of such origin. If you check the statutory ingredient list in the packs you would need a microscope to find the natural ingredients! In products like Atta the problems of local manufacturers would be there in regard to maintaining shelf life that consumers are used to in packaged goods. Packaged goods have to use preservatives.