Weekend Slices: It's coming home<>What drives football revenue<>Resumés via TikTok<>Do you know who is back?<>The ad market belongs to every business now
Weekend Slices: It's coming home<>What drives football revenue<>Resumés via TikTok<>Do you know who is back?<>The ad market belongs to every business now
Is it coming home? That’s the question that will be answered on Sunday evening when England take on the Azzurri at Wembley. The graph shows how British optimism has peaked after the win over Germany.
What is of more interest to me, and hopefully you, is how this beautiful game makes money.
A football club’s revenues can be broken down broadly into three overarching categories — commercial, broadcast and matchday. While broadcast revenues are mostly dependent on the auction of TV rights, matchday revenues (ticket sales) are generally constrained by the capacity of a club’s stadium. Commercial revenues, therefore, become crucial for a club’s financial performance.
However, over the past five years, broadcast revenues have increasingly become more important, primarily due to leagues striking lucrative TV deals and the increasing payouts by UEFA for teams competing in the Champions League. For the top 20 clubs, broadcast revenues grew at a compounded annual growth (CAGR) of 11%, against 8% for commercial revenues, and leapfrogged it in terms of contribution.
Read this article from the Mint to get all the dope.
It was inevitable. US Brands are now accepting TikTok resumes.
The video-sharing app has just launched its new TikTok Resumes program, where users can create video applications promoting themselves, their past work experience and their lengthy list of skills to U.S. employers. Job seekers can browse job listings on TikTok’s website, where they’ll find over thirty brands, including big names like Chipotle, Target and the Detroit Pistons, all accepting the video CVs. All you have to do is create a video resume and post it with the hashtag #TikTokResumes, then when applying for a particular job opening via TikTok’s website, users will be asked to drop the link to their TikTok video.
Find out more.
Know who is back?
I believe every company who is of that mythical creature category is now an ad market.
Industries are aggressively pursing advertising:
Delivery: Instacart has competition. Gopuff, the $9 billion food delivery startup, is launching its own ad network, Axios reported last month. DoorDash is reportedly looking to hire a head of advertising.
Retail: All of the retail giants, like Walmart, Target, Best Buy and Home Depot, have built their own ad networks that connect companies to people when they shop. Amazon is by far the largest retail ad giant, with a roughly $20 billion annual ads business.
Grocers:Kroger, Albertsons and even discount grocers like Dollar Tree have all launched their own media networks in the past few years.
Pharmacies:CVS and Walgreens have both launched their own ad-placement programs.
Gaming: A first-of-its-kind in-game ad platform launched last week, giving marketers that are used to running TV ads the ability to target younger demographics with similar types of spots that will run in console video games.
Read all about it in this Axios piece.
That’s it for this weekend. Have a sporty one.
Suprio