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Decoding the digital marketing enigma - Part 1: Before you get started

In search of product-market fit

Meet Your Marketing List

On a wing and a prayer

Weekend Slices: It's coming home<>What drives football revenue<>Resumés via TikTok<>Do you know who is back?<>The ad market belongs to every business now

So, you have an idea. What next?

Weekend Slices: Nielsen's streaming surprise<>Lego to woo adult superfans<>Brands Are Helping Consumers Build Their Own<>How Finimize grew to 1 million email subscribers<>McKinsey on tech in retail

Why does Mumbai consume so much Chakki Atta?

TWTW: US ad spending surges<>Influencers to help Twitter double revenues<>Apple podcasts subscriptions go live<>FB launches ads globally for Insta Reels<>McKinsey on strategy in the post-pandemic era

Weekend Slices: How to build a community from scratch<>12 innovations that changed road cycling<>Guinness taps into 12,000 more outlets with an innovation<>Kolkata scientist invents pocket ventilator

10 global trends in news publishing that are worth a think.

TWTW: The Sage of Soho sees ad growth continuing<>Trappist monks are fighting a mining company<>The doyens of DTC in India<>Google has a lot to say about changes in lead generation, audience insights

Pretotyping: How to fail quickly and cheaply

Launching a new idea? First get YODA

Marketing and the tyranny of the tangible

A quick slice: Facebook blocks all news in Australia. Google doesn't. Why?

Koo - this bird has flown

How Clubhouse has us hooked

Weekend Slices: Coke wants to teach us the alphabet <> NYT's 10 million subscriber goal is within sight <> FB and Twitter set sights on the newsletter game <> Why your company should be experimenting

What on earth is Clubhouse?

Midweek Slices: FAQ on farmer protests <>The paper that helped the homeless <>Pinterest reveals AR Try on <>HBR's 9 trends that will shape work <> An artificial cornea transplant raises hope

Love in the times of Covid

Weekend slices: Is your soap's pH 5.5? <> Disney's hopes rest on the launch of Marvel’s weird new show <> The cloud as a driver of business innovation <> Trump’s Twitter ban may be justified, but..

Substack and the smiling curve

Riding the K-Wave <> Inside India's great digital reset <> Customers for life (the LTV moment) <> 12 unicorns <> Gandhi loses his cool

Midweek slices: India's BoAt cracks top 5 globally <> Big brands stopped spending on digital ads. Nothing happened. Why? <> Indian stars to light up the ad world <> And other stories

Weekend slices: One Nation, One Subscription; How YouTube influences purchasing decisions; RIP Flash, Farmville; What's Sec 230 that Trump is obsessed with; Amazon buys Wondery in podcasting race

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